Which of the following is NOT one of the four guidelines to giving good feedback?

• A. Do it now
• B. Do it often
• C. Be persistent and generic
• D. Be sincere

Answer: (C)

Giving good feedback hinges on timeliness, frequency, and authenticity. The most effective feedback is shared as soon as possible after an observation so the behavior is fresh and the guidance is actionable. It’s also given with enough frequency to support steady improvement, not as a one-off comment far removed from the event. And it should be sincere—clear, respectful, and grounded in specific observations rather than vague impressions. Being persistent and generic fails on both counts: it repeats feedback but without specifics, so the person can’t know exactly what to adjust, and it can feel like nagging rather than helpful coaching. The other guidelines—delivering feedback now, doing it often, and being sincere—directly support clarity, usefulness, and trust.